Our mission

To help service-driven, small business owners succeed.

Statistics show that one out of five small businesses fails within the first year. Why? Because most business owners lack the proper business foundation. They burn out before they succeed.

17hats is dedicated to providing the automation, education, and advice that small business owners need to succeed.

Active Members

Service-driven businesses trust 17hats. Members count on our reliability, innovation, and education – just a few reasons that 17hats continues to be the industry leader.

Team Members

At 17hats, our lean and mean team includes in-house support and development. All of us work closely together to provide you with the best business management platform possible.


We understand what it takes to succeed in business. Our platform has demonstrated its versatility: Our members span more than 100 different business types.

8 years
In Business

Many members have been with us since we started eight years ago. Our success speaks to our members’ mindset – committed small business owners swear by 17hats.

Our Story

An article inspires a platform. And a mission.

In 2011, an article in The New York Times caught the eye of our founder, Donovan Janus. Titled “Maybe It’s Time For Plan C,” the piece spoke to the trials and tribulations facing would-be small business owners. It explained the dire statistics: Too many small businesses fall prey to chaos and time-sapping paperwork.

Donovan knew that smart, tailored tech could provide the answer. From that, 17hats was born. A mission, too – 17hats is dedicated to helping entrepreneurs realize their dream, by automating their way to small business success.

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Amanda Rae, COO. Donovan Janus, Founder & CEO. Rhesa Rozendaal, Co-Founder.

What’s in a name?

If you’re reading this, you wear a lot of hats. That inspired our name, 17hats. But not to worry if you wear more than 17 on any given day. With the help of automation, you can control the chaos!

Our hallmarks

What sets 17hats apart from other platforms.

What do our members love most about 17hats?


We are constantly innovating to give your business an edge. The features in our mobile-friendly platform work together seamlessly and 17hats integrates with many third-party apps.


Seeing small businesses succeed is what gets us out of bed in the morning. We share the tools and automation you need, because we are invested in your future.


After helping so many entrepreneurs, we have valuable insights and lessons to offer. We offer a range of small business education for members, much of it free.


17hats is more than a cloud-based platform. Our 25,000+ members form a tight-knit community, eager to help others, like you, on the same small business journey.

We’re in your corner

Dedicated to your Success

In-House Support

We're here for you when you have questions.

Our in-house support team knows 17hats inside and out. We can help you get started if you’re having trouble, or help you tap into the full potential of 17hats!

Support hours: M-F, 7 a.m.- 4 p.m. PT (10 a.m.- 7 p.m. ET)

Support channels include:

  • Live chat (green chat icon in bottom right corner)
  • Email (support@17hats.com)
  • Facebook DM
  • Online Help Center (articles and video tutorials)

A Commitment To Security

Your data is backed up and protected.

Rest assured, we take security very seriously. The database – including anything you store on 17hats – is encrypted using the industry standard AES-256 encryption algorithm.

To report a vulnerability, please go to our Security Section here.

Your connection to our site is encrypted and authenticated, using:

  • the TLS 1.2 protocol
  • ECDHE_RSA with P-256 (a strong key exchange)
  • a strong AES_128_GCM cipher
Our Team Members

The amazing team behind Tech

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Our Offices

Or company is all around the world, come and visit us

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San Francisco, USA

58 Middle San Francisco, California (CA), 94124
(415) 206-1788

New York, USA

761 NW. Hanover St. Bronx, NY 10453
(516) 640-9013

London, UK

38 Alexander Road London E13 9UL
(415) 206-1788
Open Positions

Come and join our fast growing team

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Isn’t the perfect postion listed here?

Send us an email to jobs@tech.com and we will try to find a perfect role for you!