In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the significance of perception in business, emphasizing the key aspects of perceived value, availability, personality, and values. Amanda explores the vital connection between aligning client perceptions and business delivery to foster trust and enhance conversions. She provides insightful tips on how businesses can effectively manage these aspects to create a strong and authentic brand presence in the market.

“For many of you, [your] business personality is your personality and that's okay. You are the one they talk to. You are the one that they look up to. You are the one that they're looking to as the professional. Your business is your personality, and if you have not embraced that yet, go for it.” — Amanda Rae

What You’ll Learn

• 01:13 Perceived Value: Shaping Business Impressions
• 09:55 Cultivating Perceived Availability
• 15:11 Business Personality: Crafting a Consistent Brand Image
• 17:43 Brand Values: Aligning Perception with Purpose

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