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Brand Refresh - Why Knowing Your Ideal Client Matters
Knowing who your ideal client is allows you to sell products and services they need, want, and desire.
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The new year marks the perfect time for a brand refresh, emphasizing the importance of identifying your ideal client. Knowing your ideal client is not only about recognition but also understanding the underlying reasons. By shaping your brand's look and style to appeal to them, creating content that resonates, and identifying intangible elements they desire, your brand gains a distinctive edge.
In this episode, host Amanda Rae delves into the significance of understanding your ideal client and its contribution to business growth. Amanda shares insights on identifying the ideal client, aligning your offerings with their needs and desires, and ensuring your marketing message strikes a chord with them. She also underscores the importance of comprehending your ideal client's journey and making small adjustments to your business for increased momentum and traction.
“We have the tangible side of it … but you also have to think about what are the intangible items that you're delivering, because those are probably more important to your brand and to your ideal client than the delivery of the tangible goods. ” — Amanda Rae
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