About The Guest

Myrna Daramy, a tech-savvy Marketing Strategist, is the visionary founder of Myrna & Co., a leading consulting firm specializing in brand positioning, digital media marketing strategy, and elevating customer experiences. With over 20 years of expertise, she's educated over 500k professionals, transformed numerous small business brands, and excels in demystifying complex marketing concepts, making them relatable and easy to comprehend. Myrna seamlessly merges digital analytics, technology management, and SEO with a profound understanding of creativity, delivering optimized digital footprints that significantly boost conversion rates for her clients.

Myrna Daramy

Marketing Strategist

SEO Breakdown - Navigating Dos and Don'ts

In this episode of the HatsOff Podcast, Amanda Rae and guest Myrna Daramy dive deep into the world of Search Engine Optimization (SEO). Myrna, an experienced SEO consultant, shares invaluable tips on understanding SEO nuances. This discussion ranges from the importance of setting clear and consistent brand messaging to covering significant SEO elements like on-page, technical, and off-page sections. This episode underscores the emphasis on maintaining a properly structured website that not only appeals aesthetically but also works effectively for SEO, enhancing the site's discovery on search engines.

“I call it a digihome because this is the one space online, one piece of real estate, that a business can own … and pretty much have free reign on what's on it, how it looks, how it navigates … and flexibility of creating what you want in that space.” — Myrna Daramy 

What You’ll Learn

  • 03:23 Understanding SEO Basics
  • 07:40 Building Online Presence
  • 11:54 SEO Facets & Elements
  • 19:19 Website Checkup Essentials
  • 27:01 Crafting a Strategic Home Page
  • 34:32 Elevating Blogging and Content Creation
  • 43:11 The Importance of Platform Consistency
  • 50:14 Google's Role In SEO