Joey Thomas is an award-winning, nationally published entrepreneur, photographer, speaker, and educator. He is co-owner of Serendipity Albums and the owner of both Joey T Photography and Mastercrafted Workshops. His graduate and undergraduate work in Psychology, along with his experience in corporate training and development, gives him a unique understanding into the “why” of sales and business.
In this episode, host Amanda Rae interviews Joey Thomas, a successful business coach. They discuss the importance of brand positioning, knowing the ideal client, and creating a valuable client experience. They deep dive into the concept of Perceived Value and the four pillars to increase it: brand identity, client experience, pricing model, and product quality. Joey shares experience-driven insights and tips for small businesses to thrive in the market.
“If we understand what makes people tick, … why people spend money, and what's in it for them, we can actually solve a lot of our business challenges by just understanding the mindset of our client.” — Joey Thomas
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